By all rights, long defunct pop/new wave band Adam and the Ants should be ripe for a comeback. With their saucy pirate look and love of dangly accessories, many pop culture pundits have been expecting it for some time. The pairing of their 1982 hit, "Goody Two Shoes" with Diet Coke in a recent TV advertisement has not only taken the world by storm, but has found the erstwhile dress-up rockers an entirely new, fresh young audience.
But in today's world, "comeback" has become a bit of a dirty word. With outfits like the Police and Springsteen and the E Street Band playing to half-empty stadiums and repelling fans with their bloated and creaky appearance, it may be time to rethink the entire concept.
Bands such as Adam and the Ants, never quite able to break through to massive mainstream success, would be wise to take a cue from Hollywood where the reboot - read "do-over" - is currently the latest craze, with everything from Incredible Hulks to Dark Batmans not being remade, but "re-imagined" in an effort to pump new life into decidedly dead concepts. Indeed, a seemingly never-ending cycle has begun; reviving, failing, reviving again, and in the process scoring a few million off the fantastically gullible youth market whose bold mantra reads, "Leave your brain at the door. Again."
For instance, the much-hyped Terminator Salvation, now tanking spectacularly at the box office, is already creating reboot buzz, the new code for, "Let's just pretend that didn't happen." More than ever, amnesia is in. And yet it could be argued that one hit like the aforementioned Batman reboot justifies everything. And either way, people really like saying "reboot."
So, with a huge demographic now accustomed to seeing new actors in familiar roles and expectations lowered to dizzying new depths, a music industry in full slump mode seems a natural fit. And when you’ve got a consumer base that practically demands multiple versions of everything, it’s business time.
Adding to the temptation, the original band need not even suit up, simply sitting back as their younger, sprier, and perhaps grittier new counterparts slog it out on the reboot trail. Spared the humiliating sneers of "sell-outs" and "pathetic whores," the once fresh-faced old-timers thusly enjoy both the fruits of success and the low maintenance of obscurity, largely left alone to continue being historical footnotes - forgotten mental cases, drunks, lard-asses, and general shadows of their former selves - all the while raking in that sweet, sweet reboot loot.
Once the ball gets rolling and the branding starts sizzling, the possibilities are endless, the opportunities juicy. All those bands that missed the gravy train and despite every calculated effort to sell out, got only a mouthful of the scummy skin. Kajagoogoo, Ultravox, Siouxsie and the Banshees - the list goes on. (Oh, Kajagoogoo – where art thou?)
And keep in mind that there was a time when failure to achieve media-saturating mega-stardom was strangely acceptable. In fact, not being played fifty times a day on MTV or appearing every night on ET was seen by some as a sign of quality, even integrity. But of course, that's all changed.
The reboot has shown us that nothing need ever be left alone. Death doesn’t even have to be a factor. Who wouldn't like to see a Jeff Buckley reboot? Clearly, it's an idea whose time has come.
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Pop Eye - Georgia Straight